Brand PR · 1 month
Make-A-Wish
8
Coverage items
300K+
In reach
Channels
The story
We partnered with Make-A-Wish Aotearoa to amplify their 'Waiting Room' campaign, encouraging New Zealanders to help grant the waiting wishes of 70 critically ill Kiwi children. Through an earned media strategy, we secured national coverage on TVNZ's Breakfast, alongside feature storytelling around Kiwi singer-songwriter Michael Murphy's collaboration with Make-A-Wish on The Waiting Room. The coverage helped raise awareness of the campaign and inspire support for children still waiting for their wish.
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