Heartland Bank

The story

We partnered with Heartland Bank, New Zealand's leading reverse mortgage provider, to support a retirement campaign fronted by beloved broadcaster Judy Bailey, highlighting how reverse mortgages can unlock new possibilities later in life. Through an exclusive media partnership, we delivered eight prime placements across The New Zealand Listener, NZ Woman's Weekly and Australian Women's Weekly. Featuring three heartwarming customer stories told through trusted long-form content, this editorial campaign connected directly with Heartland's target audience, helping demystify reverse mortgages and the positive role they can play in retirement.