Brand PR · 1 month
Dementia NZ
18
Coverage items
1M+
In reach
Channels
The story
We partnered with Dementia New Zealand to transform its digital campaign A Light in the Darkness into a national media moment, using New Zealand's longest night to shine a literal spotlight on dementia. Timed to the winter solstice, we illuminated Auckland's night sky with a giant teal spotlight, fronted by former All Black Carl Hayman, who is living with dementia. Supported by an exclusive six-minute Seven Sharp feature, the activation generated significant national media coverage, and encouraged more open conversations about dementia across New Zealand.
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Thought Leadership
AMP Wealth Management
Keeping AMP at the forefront of national conversations around retirement planning and long-term financial wellbeing.
90
Coverage items
6M
In reach
Print · Online · Radio
Media Relations
STIHL NZ
Turning STIHL's biggest national moments into stories that resonate across New Zealand.
50+
Coverage items
3M
In reach
TV · Radio · Print · Online
Brand PR
Evolution Healthcare Group
Keeping Evolution Healthcare at the forefront of New Zealand's healthcare conversation.
100+
Coverage items
5.8M
In reach
TV · Print · Online · Radio
Product Launch
Goodair Nosebuds
Launching a world-first wearable wellness device to NZ consumers — from a Seven Sharp exclusive to a sell-out launch.
25+
Coverage items
4.6M
In reach
TV · Print · Online · Radio · Social
Content & Partnerships
Heartland Bank
Bringing reverse mortgages to life through a heartwarming retirement campaign fronted by Judy Bailey.
8
Coverage items
3.1M
In reach
Magazine
Brand PR
Ingham's
Bringing a landmark industry milestone — SPCA certification — to national audiences and reinforcing Ingham's animal welfare commitment.
11
Coverage items
1.7M
In reach
TV · Print · Online
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